
Black Friday
Den amerikanska rea-dagen Black Friday började smyga sig in i den svenska handeln för bara några år sedan. Innan dess var det knappast någon i Sverige som visste vad det var för dag. Möjligtvis kanske man hade sett ett klipp på youtube där människor springer som galningar in i butikerna för att hinna handla på rean. Då var det svårt att förstå hysterin, men nu bara några år senare börjar Sverige gå samma väg. Därför kan det vara lugnast att handla på Internet istället. Risken finns såklart att sakerna man har tänkt köpa hinner ta slut, men det är åtminstone ingen fara för livet och ingen kommer kunna slå ner dig för att ta dina varor. Samtidigt kan det vara värt att åka till butikerna då vissa väljer att ha mycket bättre priser där än vad de har online. Men det är en riskbedömning och rådet till alla är att vara försiktiga och behandla sina medmänniskor och butikspersonalen med respekt.
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Black Friday startade som sagt i USA och firas alltid dagen efter thanksgiving, som är den fjärde torsdagen i november varje år. Det finns myter om att det skulle handla om att röda siffror ska bli svarta i företagens bokföring, men det stämmer inte. Det handlar faktiskt bara om att det är drygt en månad kvar till jul och det är hög tid att börja handla julklappar. Man kan säga att det är julhandelns kick off inför julhandeln. När några butiker i Sverige började med Black Friday-erbjudanden var det ingen som var sen att hoppa på. På bara några år har handeln ökat explosionsartat under den sista helgen i november, och Sverige har fått en helt ny rea-högtid.


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