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Rabattkoder används inte bara på internet utan de finns i allra högsta grad även i fysiska butiker och tjänster. Alla minns väl hur det var att varje söndag sitta och klippa ut nästa veckas rabattkuponger ur reklambladen som kom i brevlådan. Vissa gör det säkert fortfarande, men idag finns det enklare sätt också. De flesta butiker har någon form av lojalitetsprogram eller kundklubb där man kan samla poäng och få unika erbjudanden och rabattkoder. Dessa kommer oftast direkt till mobilen, och ibland med en enkel kod som 
man uppger i kassan när man handlar. Tack vare att allt finns i mobilen behöver man inte längre oroa sig för borttappade kuponger eller att man råkar slänga ett bra erbjudande i soporna.
Uppge rabattkod i kassan
En annan vanlig marknadsföringsteknik idag är att uppmana sina kunder till att uppge en kod i kassan. Till exempel kan en restaurang ge 20% extra om du säger koden “mat20” när du ska betala. Dessa koder blir allt vanligare och är uppskattade av många kunder. Nackdelen är förstås att de kan vara svåra att komma ihåg, eller att man helt enkelt glömmer bort att uppge koden när det är dags att betala.
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